Strategy articles
2 articles on this page.
160 Characters That Convert: How to Write SMS Customers Act On
A good text message is short, specific and impossible to misread. Practical rules, character limits and real examples to make every SMS count.
Right Message, Right People: A Practical Guide to Audience Segmentation
Segmentation is the difference between messages customers welcome and messages they ignore. How to group your contacts, which segments to build first and how to keep them useful.
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